What is Liberate Pro?
Liberate Pro is a digital educational platform for health care professionals to maximise the impact of their consultations in primary and secondary care.
Clinicians are able to easily modify and share written visual content with patients before, during and after their consultation improving patient information retention and understanding.
• How it works
Liberate Pro uses disease specific content aligned to NICE guidelines to assist healthcare professionals communicate easily and quickly with their patients explaining clearly their condition, any diagnostic tests, treatment plans and self-management.
Content is shared via a simple link to a secure patient portal. The patient or caregiver can then review and digest the information at any time. The platform allows healthcare professionals to annotate content with specific and personalised instructions for the patient.
The problems we solve
• Better Patient Education
Patients don’t always retain all the information shared by their healthcare professional. 40-80% of medical information provided by the GP is forgotten immediately (1). In some disease conditions more than 40% of patients are at risk of misunderstanding, forgetting or ignoring healthcare advice (2).
When patients are given shocking or distressing diagnosis, often they forget their treatment options and care plan explained by their healthcare professional. This is sometimes called ‘emotional or psychological amnesia’ or ‘diagnostic amnesia’.
Liberate Pro enables clinicians to record their consultations so that patients can listen to them again to better understand their condition and treatment plan. Patients can access their consultation through the Liberate Pro app anytime anywhere resulting in better understanding and adherence and ultimately better health outcomes for all.
• Better Health Literacy
Patients with higher levels of health literacy have 14% higher treatment and medication adherence compared to those with low health literacy (3).
The consequences of poor health education results in:
- Poorer adherence to follow treatment regime
- Further complications and suboptimal health outcomes
- Increased risk of admissions and re-admissions
- Poorer clinical outcomes
- Increased use of primary and emergency care
The Liberate Pro platform provides educational material that is easy to understand and digest especially designed to support patients with lower health literacy levels and is easily translated into their preferred language, resulting in better understanding and adherence and improved health outcomes.

• Better Health Outcomes
The Liberate Pro platform saves clinicians time and improved patient engagement and education leading to better health outcome for all.
Liberate Pro sees an opportunity to reduce patient waiting lists through preventing unnecessary repeat appointments as patients have a better understanding of their care and improved adherence to treatment plans.
References:
1. Lamb P, Berry J. Health Literacy – the agenda we cannot afford to ignore: Community Health & Learning Foundation, 2014.
2. Martin LR, Williams SL, Haskard KB, Dimatteo MR. The challenge of patient adherence. Ther Clin Risk Manag. 2005 Sep;1(3):189-99. PMID: 18360559; PMCID: PMC1661624.
3. Rowlands G, Protheroe J, Winkley J, Richardson M, Seed PT, Rudd R. A mismatch between population health literacy and the complexity of health information: an observational study. Br J Gen Pract. 2015 Jun;65(635):e379-86. doi: 10.3399/ bjgp15X685285. PMID: 26009533; PMCID: PMC4439828.)